The Columbus Team Welcomes Heather Gott

Heather Gott, REALTOR

Sue Lusk-Gleich & The Columbus Team at KW Capital Partners are pleased to welcome Heather Gott to the team! Heather brings her service-oriented style and experience to the team, as well as her intimate knowledge of Columbus. She’s lived in Columbus for 17 years, moving here from out of state, and understands the relocation process and knows how to give home buyers the right tools and resources for any type of move.

Real estate is a second career for Heather, who draws on her widely varied experiences in corporate America, the advertising world, and non-profit organizations in Boston, Denver, and Columbus. She values community and has enjoyed the many hours invested as a volunteer in her neighborhood.

Her greatest joys are her husband of 22 years and her two boys, who grew up attending Clintonville schools.

Learn more about Heather on our team page.  Join us in welcoming her to the team, by sending her a message or stopping in to say hello! 

The Columbus Team at KW Capital Partners Welcomes Terry Zellar!

Terry Zellar, Realtor Joins The Columbus Team

Sue Lusk-Gleich and The Columbus Team at KW Capital Partners are pleased to welcome new team member, Terry Zellar! Terry brings over 20 years of experience in the Central Ohio Real Estate Market. She is a perfect fit for a team with a passion for providing the highest level of customer service to every client. Terry enjoys representing buyers and sellers throughout the Residential Market including Corporate Relocation and New Build representation. In addition, Terry brings her expertise in Commercial Real Estate Management in both leasing and sales, adding to our team’s wealth of experience in this dynamic industry. This deep bench of knowledge helps solidify Terry’s status as a true Real Estate professional. With the support of KW Capital Partners, her vast experience in the industry, and a desire to help every client meet their personal real estate goals, Terry has already become a valued asset to The Columbus Team.

“I’m thrilled to have the opportunity to join such a talented and professional group of real estate specialists! The team’s dedication to providing the highest level of services to their clients and their collaborative working style are some of the primary reasons for my decision to join the team.”

-Terry Zellar

Run from Commission-Breath! (REALTOR ethics)

Run from Commission-breath | REALTOR Ethics

There’s a type of Agent or Salesperson everyone dreads. You know the kind, they’ve got those cartoon dollar signs in their eyes and those all-too-uncomfortable pressure tactics? Yikes! We’ve all been there, and wanted to run away from the person whose focus is on their own bottom line and how we can enlarge it for them!

The term used in the article was commission-breath. Considering how a person with commission-breath makes you want to back away as fast as someone with severe halitosis…it’s the perfect term! The article gives the credit for the creation of that label to Ken Blanchard, the author of The One Minute Manager who used this term in a presentation to Realtors at the Keller Williams Family Reunion.

Every REALTOR knows the signs, and has been contacted by a victim of an agent with commission-breath for a market analysis. While reviewing similar sold properties, it becomes obvious that the homeowners have paid above the fair market rate when buying their home, and even after a few years they don’t stand a chance of recouping their investment, much less making any profit. The homeowners were pressured into the sale, and are now stuck with trying to work with the results. Or we meet the client who got away, but is now leery of trusting any REALTOR. Who can blame them?

There is a REALTOR Code of Ethics that we promise to follow, and state laws that tell us to operate with our clients’ best interests in the forefront. The agents who put their own bottom line and financial interests first violate that code of ethics, break the law, alienate the client and damage what should be a relationship built on trust, respect, and mutual benefit.

Buyers need to know that if they get the feeling of being pressured to buy a home they are unsure of wanting, or they feel pushed to do anything during a search or negotiation that feels uncomfortable or wrong, it probably is. There’s nothing wrong with an agent advising you that a great property in a popular neighborhood may sell quickly, but you shouldn’t feel like you are being marched to the altar at gunpoint! This may be the largest purchase you make in your lifetime, and you deserve to feel comfortable and safe with the person you’ve contracted to guide you through the process. The key word here is guide, not push or coerce.

Realtors make money when a home closes, yes. But a good Realtor knows that a career is built on trust, good reputation, and referrals from happy clients. The best way to avoid an agent with commission-breath is to watch and listen carefully during your first meeting. Look for an agent who wants to know about you. Your needs and wants are vital to finding the right house for you. Choose an agent who listens well, can communicate clearly with you, and shows interest in meeting your needs. Like halitosis, it’s hard to hide commission-breath, it stinks! Find an agent, or better yet, contact The Columbus Team for whom the priority is not their wallet, but the real prize, a happy sale and a great referral!

Ready for a New Career? We’re Hiring!

KW is #1 in Real Estate. Join our team.We are looking for a unique individual to join our very busy real estate team as a REALTOR Partner. If you are not currently licensed, you will need to secure your real estate license. This opportunity is open to all who qualify. This is not a job it is a career.

This position is for someone willing to own the role and does not settle for average growth in income & personal accomplishments. If you are not a team player, do not have a positive can-do attitude, not willing to do what it takes to succeed, please do not apply.

SOME JOB RESPONSIBILITIES:

  • Lead generation, lead follow up, go on appointments, negotiate contracts, practice scripts and role play
  • Attend training events …. must want to grow professionally and personally at a high level

THE RIGHT PERSON IS:

  • Highly self-motivated individual: you just live your life that way, not only when someone is pushing you. You must be hungry, it is a commission only position (with unlimited income potential).
  • Incredibly proactive: not waiting around for someone to tell you what to do
  • Problem solver: solution finder with creativity
  • Flexible: will do what it takes with an up-beat attitude and a smile
  • Great communication skills: both verbal and written
  • Fast learner: you will be exposed to many new ideas and people, if you can’t pick up new concepts fast you will be lost.
  • Accountable: to your goals and the big picture of the team.
  • Above all must be a team player: We are not looking for a rebel. You must appreciate the value of being surrounded by very talented, productive team members and want to be a part of that type of environment.

If you think you might be the right person for this role, send us your resume and more importantly, a cover letter. We aren’t interested in a generic cover letter.

Instead, tell us, in detail, why YOU are the right person for this position.

Send to: CareerSeekerYes@gmail.com

Why Do Real Estate Agents Ask If I am Working with a Realtor?

Why Do Real Estate Agents Ask If I am Working with a Realtor?

“Why does every Real Estate Agent ask me if I’m working with a Realtor? It makes me feel like they don’t want to talk to me!”

Of course they want to talk to you! There’s two very good reasons why you always get asked this question.

One: Ethics! A reputable, honest agent doesn’t want to “steal” another agent’s client. Real estate agents invest time and effort into their clients, and don’t want to interfere in another agent’s relationship with a client. If you decide the agent with whom you’ve been working isn’t right for you, talk to them and make sure you’ve ended the relationship or contract between you before beginning to work with another agent.

Two: Money! The Realtor is asking you if you are working with someone to find out if you are, in essence, offering earning potential, or if you’re asking for a donation. Many clients either don’t realize or forget that the only way an agent makes any money is when a sale closes. Everything they do for a buyer or seller until that closing is at their cost. Essentially, agents work for free, hoping to close a sale so they can be rewarded for that hard work.

Many of the questions a buyer or a seller ask take time and work to answer. If you ask to see a property, the agent has to schedule time that’s just for you. If you want to know if they know of any homes for sale that meet your needs, they have to do research and create a selection, often including a dozen or more listings. If you are asking for an estimate of your property’s worth, the agent must tour the property, research similar listings in the area, and create a list of comparable listings and present the estimate to you. No matter what the question, it takes time, expertise, and energy that cost real dollars and cents to answer.

Would you work for free? Maybe for a good cause, or a good friend, but on a regular basis for total strangers? Probably not.

Most real estate agents are either in business for themselves, or working entirely on commission. They work as a listing agent to sell a property, or as a buyer’s agent to find you the right property. They do all that work in hope of closing a sale to get paid. It’s a complicated, difficult, and time-consuming process, so most of us choose to work with an agent to make it easy and pleasant. That hard work and dedication is why an agent asks if you’re working with someone.

That agent wants to be the agent to work with you!